- Connect with your audience (i.e potential customers and team recruits) on a personal level
- Find New Customers
- Find New Team Members
Blogs allow for your potential customers and team members to connect with you on a more personal level. They get to know you and your writing style and if you include videos like I do, they get to know your personality even more. This is why it is important to share personal experiences on your blogs since that is really what I blog is for and by personal experiences they can be topics that are related to business and not your personal life but the way you phrase your articles instead of buy, sell, join me, etc is by sharing your experiences. I will expand on this in a later topic of this Blogging 101 series to give you some examples.
Read Topic 1--Blogging 101: Why Blog? (Four Reasons to Blog in general) over at my Personal Blog CLICK HERE